Poster Mock-up

Magazine Mock-up

Analysis of the Dark Knight Trailer

http://www.youtube.com/watch?v=0KGFG-PhPxs&NR=1

The official movie trailer 'Dark Knight' has an element of different types of genre including Action/Crime/Thriller. The trailer starts with a Birdseye view shot of batman swooping down off a building, so straight away there is an action element. This is followed by a few other Birdseye view shots giving the impression that someone is looking down. The trailer uses sharp cuts and edits of the film throughout.

The trailer starts with a shot of the productions company which is Warner Brothers. However the logo appears to have been edited rather than the light blue colour it has changed to a dark blue smokey colour to create an eerie, intensifying effect.

Throughout the trailer there are no graphic captions until the end when the title of the film is shown. Throughout the trailer the editing cuts appear faster towards the end this keeps the audience intrigued.

There are fades ins and outs throughout the film to create tention and also to switch the setting. The trailer ends with a graphic caption which is hardly used throughout the trailer showing when the film will be screening.

Analysis Of Dark Knight Magazine Front Cover

Empire magazine has used a picture of the Joker as their main image. It is a long shot of him sitting down, Empire magazine usualy uses long shots for the front page so you can see the full costume, hair and make-up, and so this gives the audience an immediate representation of the character.

The image is centred in the middle of the page which signifies its importance, which is a marketing technique. The character cover the 'Empire' writing at the front which also highlights the films importance.
The joker is sitting down upright with his head tilted dowmwards looking straight at the camera, this makes the audience feel intimidated almost as if the character is watching.

The costume which is purple and green is complimented by the puffs around the image which are also the same colours. The puffs on the left side show what other things are inside the magazine such as other films like 'I am legend'. The main tagline is 'Joker' which is obviously the name of the character in the picture. Underneath says 'one-on-one with Batmans new nemesis' showing that there is an interview with Batmans enemy.

The logo from batman, which is also presented in the poster is shown on the magazine at the top of the page. Around the logo it s says the title of the film 'Dark Knight' and on the other side 'World Exclusive' representing that the film is Universal.

Analysis of The Dark Knight Poster

The Dark Knight poster concentrates mainly on the long-shot of the Joker, on a slight tilt. The tilt of the long shot is very effective as the joker looks off balance and therefore unstable, this emphasises the chaos in the poster, eventhough there is no one else in the picture.

The colours which are provided in the picture creates an eerie atmosphere. The cloudy/misty surroundings in the background produces an evil ambience.

The title is in a small, bold font at the bottom of the page with the batman logo behind it. The fact that the title is in a smaller font provides more attention to the main image.

The list of actors are at the top of the page in white, the same colour as the title, in contrast to the image which is darker colours. This shows the audience the actors in the film as there is only one actor on the poster.

Analysis of Trailer - Shutter Island

The trailer for Shutter Island which is 2.30 minutes long, keeps the audience off their seats, and intrigued to watch more. The trailer uses clips from the movie all the way through, providing the audience with sharp edits and tense, non-diagetic music. Throughout the trailer there are graphic captions showing the directors name, Martin Scorsese and the main actor Leonardo DiCaprio.


The trailer starts with the shot of the production company which is paramount. However the paramount picture logo has been edited black and white, this follows the conventions of a horror film, and so the film immediately appears eerie.



The shots used in the trailer are mainly close-ups showing emotion, however the location shots are long. Through the trailer we also see birds eye view shots, showing the isolated island and showing the gates abruptly being closed.

The fade-ins and outs are mainly used in the first section of the trailer, as the tense music gets louder the cuts appear sharper and more intensifying, as the last cut fades out and there is a sudden/frightening shot of a hand appearing from the rocks, this leaves the trailer with no spoilers to the end of the film.

Shutter Island Magazine Front Cover

Total film have advertised the film Shutter Island taking the bright red Title from the poster. Total film, which is the second best selling film magazine in the UK, has displayed a long middle angle shot of Leonardo DiCaprio, the leading actor of the Martin Scorsese film.

The red from the title is also used around the magazine to advertise different puffs and tag lines, this emphasises the main film being advertised. The tag lines which are above and below the title 'inside Marty's madhouse' and 'Leo takes over the asylum' presents the audience with the information of the director, the main actor and the location of the film, being in a mental hospital.

The long shot in the middle of DiCaprio portrays a lonely character. The image shows his leg in front, with the light shining just above his knee emphasising the gun which is placed on his leg. The way the light is shone upon DiCaprio's face shows his strong jaw line and facial expressions presents his masculinity. Also the misty blue/grey colour around him illustrates a typical horror/thriller theme. The shot of the lighthouse is in front of the masthead, this gives dominance over the front cover and also shows this is important in the film.